carbon offset

when you order from bertees.com some of the profits we make goes toward carbon offsetting

Carbon offsets explained

Imagine making a mess, let’s say spilling a can of paint. But you don’t know how to clean up paint, or you just don’t want to. So instead of cleaning it yourself, you pay someone to clean up a different can of spilled paint somewhere else, or to prevent another paint can from being spilled. The paint you spilled is still there. But the number of total paint cans spilled in the world is the same as before you spilled yours. This is what carbon offsets are like for the carbon dioxide (CO2) emissions we release into the atmosphere.

The good news is that this is a crude analogy. In the paint can scenario, you’d still be side-stepping spilled paint and would never see the benefit of your remote cleaning. Pulling carbon from the atmosphere, however, is different, because it’s beneficial to the entire planet, regardless of where in the world it happens.

People, businesses, and governments can calculate how much carbon they’ve emitted from things like daily life and business operations and then pay to capture or prevent emissions for that amount of CO2. Offsets are sold per metric ton of CO2, and the price range is massive, from a few dollars per metric ton to hundreds of dollars. It all depends on the size of the offset project, the technology used, and the country where it’s implemented.

Offsets are not a perfect solution—but they’re a necessary tool.

You’ve likely heard criticisms of offsets, like:

  • “They only absolve people of their guilt and don’t actually curb emission-causing behavior.”

  • “It’s hard to validate and quantify the impact of a carbon offset.”

  • “There are ‘bad actors’ who exploit the system, creating more greenhouse gas emissions than they otherwise would have, just to make money from curbing them.”

  • “There are a wide range of prices for various carbon offsets but many of them are very expensive (making them an unrealistic option) or very cheap (and can they really be doing good for such a low price?).”

Offsets are not a perfect solution—but they’re a necessary tool, especially until we develop better technology to mitigate emissions.

about Pachama 

Restoring nature to solve climate change.

Nature is powerful. Pachama is leveraging data, artificial intelligence, and automation to protect ecosystems, restore forests, and improve carbon markets.

We believe that putting better data in the hands of people who care can create a healthy, living planet.

THE BEGINNINGS

Pachama story

Our co-founder Diego grew up in northern Argentina, at the tip of the diverse rainforest covering most of South America. After a decade building technology companies abroad, Diego returned to his roots and traveled to the Amazon rainforest. There he saw how much was cleared to deforestation. There he realized the potential of forests to solve climate change.

 

Diego moved to California and joined forces with Tomas, a fellow Argentinian and a machine learning engineer, who was thinking deeply about the role technology could play in protecting and restoring Spaceship Earth. The two partnered to create a company to restore nature to solve climate change.


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